Authors who are better at getting reviews than actually writing the book

[Groovy]

Yeah, it's the kind of magnetic sign that you can slap on the side of your car when you need it, then take it off when you don't.

But as to reviews, that's exactly why I don't do swap reviews, either. I used to get a lot of requests like that. And I could tell right off by their writing style that I wouldn't be able to get into it. If I wrote an honest review, then I felt they would indeed retaliate in return. Swap reviews do not work for so many reasons.

I agree with an Amazon disclaimer if the reviewers are family or someone they know. And then again I'm thinking, what kind of family member or friend would risk your relationship by giving your book a 1-2 star rating? You would always get a 5 star rating from them, so to Amazon it doesn't count.