'The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life' by Uri Gneezy and John A. List

[Aaron]

Just finished reading the new book by Uri Gneezy and John A. List called The Why Axis: Hidden Motives and The Undiscovered Economics of Everyday Life. The authors have become famous for applying controlled field experiments to everything from education, to charity, to business, to healthy living, to discrimination etc. and in this book they update us on their experiments and results. The book is a fun and very interesting read. I've written a full executive summary of the book available here: http://newbooksinbrief.com/2013/11/05...

Cheers,
Aaron