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How Popular Do You Have to Be Before You Start Showing Up on Book Recommendations?
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It's not a paid feature, but there are a handful of algorithms which determine our book recommendations, and if there is not enough data no recommendations will show. Depending on the genre, it could take thousands of ratings and shelvings to get enough overlap among readers to generate recommendations.
We hope to be able to lower the recommendation threshold in the future, but it's probably still a ways out.
In the meantime, the best way to find books which readers find similar to yours is with your books' popular shelves.
I'm a nosy parker and I want to see what books people compare mine to...but I know some of my readers would find it helpful, as well. :D