Amazon Kindle discussion
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Whispersync for Voice
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Plus, I tend to either read or listen to an entire book. I don't like going back and forth.

However, I also enjoy stand-alone audiobooks on my iPhone when I am riding my bike or walking. For a lot of the books I listen to I can buy the Kindle edition (or may have grabbed it when it was on a free promotion day), and then buying the audiobook as a Whispersync add on can cost a substantial amount less than actually buying the audiobook alone! That's the biggest benefit right now. And then I step back into the ebook when I get home.
Jill
IndieHeart.com

I like the Immersion capability, where you can follow along and there's active/real-time highlighting to guide you. This just helps me keep my eyes focused where it should be when I have trouble concentrating.
I think I like it more so for authors that read their own books, like memoirs. I get a little more into the book this way.
I am not an Audible subscriber since I buy selectively. Also,I can get the audiobook cheaper usually if I buy the e-book first.
For some books, when you buy the kindle version from Amazon, you can also buy -- at a substantial discount -- the audiobook version, and they will sync with each other. So you can read a while on kindle then switch to the audiobook and the narration will pick up where you left off reading, and vice versa. And it works across devices.
Whether it's available or not is probably dependent on permission from the author/publisher, and it may be just a promotional gimmick to get people to buy more audiobooks, but I thought it was pretty slick.
I tried it with the kindle book on my KK, and the audiobook on my Android phone, and it worked well.