Goodreads Authors/Readers discussion
II. Publishing & Marketing Tips
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Making & Maintaining a Facebook Page - Tips?
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https://www.facebook.com/massiveblack...


Should definitely make a FB Fanpage though.

Now, if you got thousands of likes, it might eventually register somewhere and get you some attention, but I think it would have to be several thousand, maybe more.
For me, the facebook page is a free way to connect with readers and potential readers. I post lines from upcoming books, faves from my first book, and little snipets about related things that are happening in my world. I'm interested in ideas from other people, too!


I've found that I get the most likes on a status for my page when I don't post about me or the book. Updates like a joke, a quote, or even movie news goes down better - I got a lot of hits when I reviewed The Hobbit during its release.
Then of course is the 'pay to promote' aspect. I haven't done it yet, I think it's a waste of money because I've yet to click on an ad on Facebook so why should some stranger click on mine.

My book is titled "Win No Matter What," and I also post updates on what is going on with it. For example, since it just released last month, I decided to donate most book sale profits to Acumen, a charity investing in solutions to global poverty. I posted this on Facebook and everyone loved the cause.
You can find my book here: http://www.amazon.com/Win-No-Matter-W...
As you can see though, Facebook definitely helps promotion :)


The friend thing I've had before, even just getting them to read the book is difficult! Sometimes writing a book isn't as big a deal to other people as it is to us lol.

Out of 250 FB friends less than 20 liked my author page, and most of those were from postings on my personal page. The "invite so and so to like your page" seems to have had zero effect.
Empty likes from other authors sometimes does seem like a complete waste of time. If you have 20 authors, and they all like each other's pages, that isn't really building an audience or a fanbase for your page. However, I don't think that is the whole picture.
For me, I enjoy being connected to other authors, because I get daily pings about writing, or not writing, in my news feed, which helps remind me that I'm wasting time on my personal FB page, and should be doing something productive. Some of the pics or quotes I find this way are inspirational, or humorous, and some I will save to post on my own author page.
I think it is important to get a certain number of likes, even if they are "fake" likes (exchanges of likes between authors) because once you can see the author page's statistics, you can start to follow what kind of activity has what kind of effect on your statistics, and understand that you need to post regularly to keep up a certain momentum. It's all part of learning how to use the FB author page.
I now have about 60 likes, and 40 of these are from people on GR, most of which are authors.
Now I've reached the threshold (you don't see graphs related to site traffic until 30 likes I think) I'm not as gung ho about getting likes from exchanges. I know likes don't equal sales.
But if you have a FB author page now, if/when it does take off, then you will already know how to use it, and how to navigate through it.
Even other authors *might* actually be interested in your postings, or even your books! Many authors are voracious readers, after all. I know I was thrilled to find a GR connection to one of my own favourite authors :)
For me, it seems more important to not stress out about 'like' numbers, or even site traffic graphs (although I was obsessive about these at the beginning). Just occasionally (monthly?) ping your FB friends that you have an author page, regularly (daily?) announce pertinent events on your author page (like blog posts, new releases, thoughts du jour, what you are working on, and so on) and make sure there is a link to your FB in every book that you publish.
You can lead a horse to water, but you can't force it to drink. You have to accept the fact that no one has really noticed your work/talent/masterpiece and just focus on writing, and getting better.
One day momentum will build, and you'll be ready for it when it happens :)



Andrea, saw your note and liked your page. Will you like my page?
https://www.facebook.com/katy.mann.313

Check out my facebook page here: https://www.facebook.com/scarlettskys...
So what tips do you have?