Want to Learn How to promote for Nook, Kobo, and iBookstore

[S.D.]

There are dozens of books with advice on how to promote your book for the Kindle. Is there any information -- books, blogs, etc. -- out there about promoting your book for the Nook, the Kobo store or the iBookstore?

[Vera]

S.D. wrote: "There are dozens of books with advice on how to promote your book for the Kindle. Is there any information -- books, blogs, etc. -- out there about promoting your book for the Nook, the Kobo store ..."

Hi. If you are publishing directly to Kobo through their Kobo Writing Life platform, then you should have access to a Promotion tab, where they list all the current or upcoming promotions. It's pretty simple to apply with your book. Some are a flat fee, others are a percentage of your sales during the promotion period.

I just started with them, and my book is still on preorders, but I applied for a few promotions that fit my book (genre, age group, and price-wise). I also emailed with their customer service and they were very friendly & helpful (and prompt!).

But if you are in Kobo through an intermediate service like Draft2Digital or Smashwords, you wouldn't have access to the Promotions, I don't think. I may be wrong, though. Always worth checking with them.

I am curious how to promote my book on B&N/ Nook and Apple/ iBooks, too. Both are a bit of a mystery to me...

Good luck!

[Lance]

Vera wrote: "If you are publishing directly to Kobo through their Kobo Writing Life platform, then you should have access to a Promotion tab, where they list all the current or upcoming promotions..."

There's no "Promotion" tab on my Kobo dashboard or in Author Services. Where is it in your account?

I publish directly through Kobo Writing Life.

[Justin]

Hmm I'm curious about how to promote when books are on these platforms as well. I'll look into how D2D does it and see if there's any other way.

[Amber]

Promotional Sites Organized by Retailer Breadth

The following paid promotional sites allow authors to include links to B&N, Kobo, Apple and sometimes others, as well as Amazon. (Of course Bookbub does also, but it’s outside of my budget for now.)
I like this because those retailers give me my full royalty on a 99 cent book, while Amazon insists I go down to a 35% royalty when I do a 99 cent sale (they exact punishment for not being in Select). It doesn’t cost more to run an ad that will reach Nook or Kobo or iBooks readers as well as Kindle readers, so I spend my advertising money with the sites that let me promote to everyone and forego the ones that don’t.

I have used all of these at least once these and would use again:
ManyBooks $29.00 (acceptable results)
E-reader News Today $50.00 (good results)
Bargain Booksy $50.00 (great results!!!!)
Fussy Librarian $12.00 per category (acceptable results)
E-Book Soda (acceptable results) 15.00 requires 8 reviews

The following are Amazon-only:
Booksends
Mystery Reads
Book Lemur
Genre Pulse/Book Grow
Price Dropped Books/Book Grow
Book Gorilla
Robin Reads
Choosy Bookworm (used once, poor results)

[Devorah]

Thanks for sharing this useful information.