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General Discussion > Designing new bookmarks for marketing

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message 1: by J. (last edited Apr 29, 2013 10:53PM) (new)

J. (jguenther) | 128 comments My current bookmark hand-outs look like the cover, but narrower. I've decided to use two-sided bookmarks to provide more info on the book. I created 8 designs for the new reverse side and would like opinions on which are likely to be the most effective. They are in two posts on my blog,
jguentherauthor.wordpress.com
Please leave a comment on the blog or here, if that's easier for you. Many thanks.


message 2: by Nick (new)

Nick (nickanthony51) | 400 comments Great, bookmarks...


message 3: by Deborah (new)

Deborah Armstrong (deboraharmstrong) | 20 comments I would use 3 or 4. By reading your bookmarks, I can you have a very interesting story to tell.

Deb


message 4: by Rayne (new)

Rayne Golay (RayneGolay) | 3 comments J., I like the first and fourth best. Italics are never a good idea; they're difficult to read.

As soon as I get the picture of the final cover art for my novel THE WOODEN CHAIR to have postcards printed. There's more space for a blurb and room for a signature. Most everybody does bookmarks, so a postcard is something different, can also be used as a bookmark. With e-readers, who needs a bookmark, anyway? :)

Rayne


message 5: by Margaret (new)

Margaret Lukas | 7 comments Rayne, that's a great idea--doing postcards rather than bookmarks. I like that bit of space to add a nice little something and a signature. Thanks, I'll be copying.

Margie in Omaha


message 6: by Judy (new)

Judy Goodwin | 187 comments Just a quick question--are you using a professional service to create the bookmarks, or printing them yourself?

I personally like the one with the image--the rest is dense writing which I think would turn people away.


message 7: by J. (new)

J. (jguenther) | 128 comments Deborah wrote: "I would use 3 or 4. By reading your bookmarks, I can you have a very interesting story to tell.

Deb"


Thanks, Deb. I'm leaning towards 3 or a variant of it.


message 8: by J. (new)

J. (jguenther) | 128 comments Rayne wrote: "J., I like the first and fourth best. Italics are never a good idea; they're difficult to read.

As soon as I get the picture of the final cover art for my novel THE WOODEN CHAIR to have postcards ..."


Good points, Rayne. I may try a postcard, later on. Did you mean my #1 and #4? Or #5 and #8?

Thanks!


message 9: by J. (new)

J. (jguenther) | 128 comments Judy wrote: "Just a quick question--are you using a professional service to create the bookmarks, or printing them yourself?

I personally like the one with the image--the rest is dense writing which I think wo..."


Judy, the face of the bookmark was done by World Nouveau's staff artist. I created the eight possible reverse sides using PrintMaster 10, not the best program in the world, but the one I know best. The printing is done by RW Prints. I'll be putting stickers on the back of some of the one-sided run, then order some two-sided bookmarks in a week or so.

Thanks!


message 10: by Monette (new)

Monette Bebow-Reinhard (monettebe) | 53 comments I've learned a lot from creating lousy bookmarks. Don't promote your book on them before you know the release date and have the authorized cover. Don't put the prices of your books on book marks, because you can't change the price depending on where your signing. Always use your website and email address to make them more like a business card. And if you like how you photograph, a small one of yourself doesn't hurt.


message 11: by J. (new)

J. (jguenther) | 128 comments Monette wrote: "I've learned a lot from creating lousy bookmarks. Don't promote your book on them before you know the release date and have the authorized cover. Don't put the prices of your books on book marks,..."

All good, Monette. I've left out a few details because most of my bookmarks are left on the counter of bookstores carrying my book. Thanks for your input!


message 12: by Jason (new)

Jason Reeser | 41 comments I've found overnightprints.com to be one of the cheapest bookmark printers for small runs of 50 to several hundred.
I would go with #3, which is visually more interesting and has less to read. Sorry to say, but people want short blurbs to read. This sort of promotion is aimed at grabbing attention quickly. Use a url on the bookmark to draw them to a place where they can read more.
You can see an example of one of our bookmarks that have been popular at this link: http://www.saintjamesinfirmarybooks.com/roomwithparisview2.html
They are 2 inch by 6 inch, double-sided.


message 13: by J. (new)

J. (jguenther) | 128 comments Very nice, Jason. Nice imprint, too. Thanks for your input.


message 14: by J. (new)

J. (jguenther) | 128 comments S.J. wrote: "You could use a QR tag on it so people could access on their smartphones.

http://atomurl.net/qrcode/

Just a thought. love the designs. Inspired now."


Thanks, yes, will add next time.


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