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Books You Want To Share > 'Contagious: Why Things Catch On' by Jonah Berger

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message 1: by Aaron (new)
Apr 04, 2013 06:33AM

Aaron Thibeault (thebookreporter) | 16 comments Just finished reading the new book by Jonah Berger called Contagious: Why Things Catch On. The book explores social pandemics and brings a scientific approach to understanding why things go viral. It's a fun and interesting read about an intriguing topic. I've written a full executive summary available here: http://newbooksinbrief.com/2013/04/03...

Cheers,
Aaron


message 2: by Bethanne (new)
Apr 04, 2013 06:53AM

Bethanne (bethwriter) | 30 comments Mod
Aaron,

Thanks for the review. It looks like a compelling read; I'll definitely check it out.


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