Lori Hettler is a passionate reader, tearing through about 80 books a year. But as a resident of a Pennsylvania town and with a preference for fiction from small publishers, she can have trouble finding new books to feed her habit.
She tried to start a book club, but there weren’t enough takers. For years she made a weekly trip to browse a bookstore 40 minutes away in a Scranton suburb.
But then she found a solution to her problem: Goodreads.com, a social media site for finding and sharing titles that has 15 million members, is exploding in popularity and rivaling Amazon.com as a platform for promoting new books...
She tried to start a book club, but there weren’t enough takers. For years she made a weekly trip to browse a bookstore 40 minutes away in a Scranton suburb.
But then she found a solution to her problem: Goodreads.com, a social media site for finding and sharing titles that has 15 million members, is exploding in popularity and rivaling Amazon.com as a platform for promoting new books...
Rest of article here:
http://www.nytimes.com/2013/02/13/boo...