Promotion Tactics that Fail More Often than They Succeed

[Jim]

The two popular, yet ineffective, examples of self-promotion tactics that fail much more often than they succeed were obtained from books and articles written by experts on the subject. However, one does not have to be an expert to recognize the obvious and predictable flaws in such practices.

Free Books
The market is flooded with free books. Authors routinely give away their work, hoping to attract a following. Instead, they have inadvertently created a mindset among far too many readers of "Why pay anything for something you can get for nothing?" Successful businesses occasionally provide free samples of their product. They rarely give away the product itself.

Cheap Books
In a free market economy, a product's price is determined by what the consumer is willing to pay. Demand increases exponentially with a product's quality and perceived value, which translates into a higher price. There is an adage: "You get what you pay for." Many books may be purchased for $1.00 or less. Enough said.

There are exceptions to every rule, but by their very nature, exceptions are an anomaly. Rules, on the other hand, are the norm and standard for comparison.