How should I submit a press release?

[Elizabeth]

I am going to be attending my first signing in April. (Whoo-hoo!) The book store that is hosting me asked me to write up a press release. No problem! After I wrote up the first draft, I sent it to some friends and family for critiquing. A friend who used to work for a newspaper and typed up people's press releases and a family member who works in PR both said that I need to have the book store submit it because the newspaper will put whoever submits it on the byline (so if I submit it, it would look silly if I'm writing about myself).

The book store, however, says that I should submit it, and that all of their appearing authors have submitted their own press releases.

I'm not sure what to do. Thoughts?

[Steven]

My first thought is take a look at the paper's previous press releases. Maybe ask the bookstore of who those authors were and pay attention to those press releases.

Maybe that can guide you.

[Elizabeth]

That's a great idea, Steven! Thank you!

[John]

Just submit it yourself. The bookstore/newspaper people know what they're doing, and in all honesty no one will care if you submitted your own press release. All they'll see is, "Signing at Bookstore," if anything. And in all honesty? Most of the people who wander over to your table will just happen to be in that day anyways. I ran CW workshops at a B&N every weekend for a calender year. We ran advertisements in the flyer and on their site. Like no one saw it. BUT I DO HAVE SOME RELATED SUGGESTIONS:

At the signing, if no one is terribly ballsy enough to approach you? You approach them. Be super sweet, and proactive (make eye contact, without issuing a challenge, of course). Make sure to ask what kind of books they like, and compare your work to certain more popular works that share elements--of course listing your influences, and noting the differences. Also, be a pleasure to work with regarding the newspaper and the bookstore staff. That's really important. They'll recommend your work to people in the future, invite you back, and make your lattes super good.

Sorry if you know all of this already, or feel that it's common sense. Again, I think potential newspaper readership will forgive you for submitting your own press release. If anyone *actually* asks? Just say that your publicist had the flu that week.

And good luck! Aren't you excited???

[Elizabeth]

Thanks John!

I decided to submit it myself. It just made more sense in the end. You're right that no one's going to care. :D

I'm super excited!!