What would google do?

[Nagwan]

Is anyone reading "What would google do?" by Jeff Jarvis?

[Jacob]

I have it on my to-read list but I haven't started it yet.

[Ken]

I read most of it a couple of years ago when it first came out. It's OK. The writing style is conversational. The author is really in love with Google and you can tell with this book. It seems that they can do no wrong and, more importantly, be emulated at every opportunity. Too fawning for my tastes.