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Please add the paper back version of Creating Customer Evangelits
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Oh ok weird. I searched for it and couldn't find it.How do I add it to my Author Profile?
Jackie wrote: "Oh ok weird. I searched for it and couldn't find it.How do I add it to my Author Profile?"
It's there, Jackie. On the first page, when I looked. Try searching for it by isbn...
It is added to your author profile. It is combined with the Hardcover version of the book. Because the hardcover version is the most popular version of the book (on Goodreads this means it has been shelved by the most users) it will be the one that shows on your author profile. This is Goodreads policy and allows all reviews of a book regardless of edition to be viewed simultaneously.
If you click that edition you will see a box in the upper right that says "Other Editions" from which you can access the paperback and an Audio CD.
* Author(s) name(s): Ben McConnell and Jackie Huba
* ISBN (or ASIN): 978-1419597213
* Publisher: Kaplan
* Publication date January 2, 2007
* Format: paperback
* Description: When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.
Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.
By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word.
Updated material for this edition includes
* New research about the effectiveness of word of mouth
* Updated case studies
* How blogs, podcasts and other social media affect the six tenets of evangelism
* Preface about the growth of customer evangelism, fueling a "word of mouth marketing" industry
* Link to cover on a NON-BOOKSELLER site, such as a publisher site, an author site, etc. No Amazon, B&N, or other bookseller links can be used as sources for covers or other book data.
http://www.churchofcustomer.com/2007/...
Jackie Huba