Digital Ad Tech Books

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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy (Kindle Edition)
by (shelved 1 time as digital-ad-tech)
avg rating 3.75 — 32 ratings — published
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Introduction to Programmatic Advertising Introduction to Programmatic Advertising (Kindle Edition)
by (shelved 1 time as digital-ad-tech)
avg rating 3.91 — 138 ratings — published
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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
by (shelved 1 time as digital-ad-tech)
avg rating 3.28 — 18 ratings — published 2015
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers (Hardcover)
by (shelved 1 time as digital-ad-tech)
avg rating 3.55 — 179 ratings — published 2014
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Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Ad Serving Technology: Understand the marketing revelation that commercialized the Internet (Paperback)
by (shelved 1 time as digital-ad-tech)
avg rating 3.80 — 54 ratings — published 2014
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