Sascha K. Alexander (Author of Branding for Authorpreneurs)

Sascha K. Alexander wrote a new blog post February Highlights February was a special month for me. Not only did I celebrate my birthday—though as I get older, I question whether that's really a reason to celebrat Read more of this blog post »
Mar 01, 2026 01:58AM · like
Sascha Alexander liked Paul D. McDonald's review of Branding for Authorpreneurs: How to Craft Your Author Persona and Tell Your Brand Story to Your Audience: "Sascha K. Alexander’s Branding for Authorpreneurs is a primer for all things branding, giving authors a complete overview of what branding is all about. But more importantly, he also shares practical steps to be able to implement what he has taught s" Read more of this review »
Nov 20, 2025 06:56AM · see review
Sascha Alexander rated a book really liked it How to Write a Nonfiction Book in 24 Hours: A Simple Step-by-Step System for Writing a Good Book Fast (Self-Publishing with Dale 5) by Dale L. Roberts (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A great resource for authors looking for ways to write smarter and faster Dale L. Roberts’ How to Write a Nonfiction Book in 24 Hours aims to help authors push through the daunting first draft of a nonfiction book in record time. However, he does not ...more
Feb 17, 2025 12:45AM · like · see review
Sascha Alexander rated a book it was amazing Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth (Self-Publishing with Dale Book 2) by Dale L. Roberts (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
An invaluable resource for all authorpreneurs looking to build a sustainable business Dale L. Roberts’ Self-Publishing with Dale book series equips aspiring authors with the tools and knowledge they need to succeed. In the first book, Dale L. Roberts ...more
Oct 19, 2024 03:47AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Advanced Self-Publishing for Authors by Dale L. Roberts. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Advanced Self-Publishing for Authors by Dale L. Roberts <iframe sandbox id="wrongBookKindlePreviewScreen">
Sascha Alexander rated a book it was amazing Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller (Self-Publishing with Dale Book 3) by Dale L. Roberts (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A clear and comprehensive guide to running Amazon ad campaigns With Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts ensures that authors are well-equipped to navigate the world of Amazon advert ...more
Oct 19, 2024 03:46AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Advertising for Books by Dale L. Roberts. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Advertising for Books by Dale L. Roberts <iframe sandbox id="wrongBookKindlePreviewScreen">
Sascha Alexander rated a book it was amazing Networking for Authors: Strategies to Supercharge Your Writing Career (Self-Publishing with Dale Book 4) by Dale L. Roberts (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Practical tips and strategies to help authors network effectively Networking can be daunting. It’s especially terrifying for introverted authors who prefer their solitude. Dale L. Roberts understands and tailors his advice in Networking for Authors: S ...more
Oct 19, 2024 03:41AM · like · see review
Sascha Alexander made a comment on Big Ask For The Backup Superhero " I haven't read it yet, but will put it on my list for later this year. Hope, you reach the 50 reviews soon. ...more "
Oct 10, 2024 03:16AM · see blog post
Sascha Alexander rated a book it was amazing Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller (Self-Publishing with Dale Book 3) by Dale L. Roberts (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A clear and comprehensive guide to running Amazon ad campaigns With Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts ensures that authors are well-equipped to navigate the world of Amazon advert ...more
Sep 20, 2024 06:04AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Advertising for Books by Dale L. Roberts. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Advertising for Books by Dale L. Roberts <iframe sandbox id="wrongBookKindlePreviewScreen">
Sascha Alexander rated a book it was amazing Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth (Self-Publishing with Dale Book 2) by Dale L. Roberts (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
An invaluable resource for all authorpreneurs looking to build a sustainable business Dale L. Roberts’ Self-Publishing with Dale book series equips aspiring authors with the tools and knowledge they need to succeed. In the first book, Dale L. Roberts ...more
Aug 17, 2024 04:47AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Advanced Self-Publishing for Authors by Dale L. Roberts. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Advanced Self-Publishing for Authors by Dale L. Roberts <iframe sandbox id="wrongBookKindlePreviewScreen">
Sascha Alexander rated a book it was amazing Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age by Lee Hall (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A candid and practical guide for writers navigating the digital landscape In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, author Lee Hall offers pragmatic tips and valuable strategies for publishing a book ...more
Aug 08, 2024 08:30AM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Consistent Creative Content by Lee Hall. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Consistent Creative Content by Lee Hall <iframe sandbox id="wrongBookKindlePreviewScreen">

Sascha K. Alexander wrote a new blog post

February Highlights

February was a special month for me. Not only did I celebrate my birthday—though as I get older, I question whether that's really a reason to celebrat Read more of this blog post »

Sascha Alexander liked Paul D. McDonald's review of Branding for Authorpreneurs: How to Craft Your Author Persona and Tell Your Brand Story to Your Audience:

Branding for Authorpreneurs by Sascha K. Alexander

"Sascha K. Alexander’s Branding for Authorpreneurs is a primer for all things branding, giving authors a complete overview of what branding is all about. But more importantly, he also shares practical steps to be able to implement what he has taught s" Read more of this review »

Sascha Alexander rated a book really liked it

How to Write a Nonfiction Book in 24 Hours by Dale L. Roberts

How to Write a Nonfiction Book in 24 Hours: A Simple Step-by-Step System for Writing a Good Book Fast (Self-Publishing with Dale 5)
by Dale L. Roberts (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

A great resource for authors looking for ways to write smarter and faster
Dale L. Roberts’ How to Write a Nonfiction Book in 24 Hours aims to help authors push through the daunting first draft of a nonfiction book in record time. However, he does not ...more

Sascha Alexander rated a book it was amazing

Advanced Self-Publishing for Authors by Dale L. Roberts

Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth (Self-Publishing with Dale Book 2)
by Dale L. Roberts (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

An invaluable resource for all authorpreneurs looking to build a sustainable business
Dale L. Roberts’ Self-Publishing with Dale book series equips aspiring authors with the tools and knowledge they need to succeed. In the first book, Dale L. Roberts An invaluable resource for all authorpreneurs looking to build a sustainable business
Dale L. Roberts’ Self-Publishing with Dale book series equips aspiring authors with the tools and knowledge they need to succeed. In the first book, Dale L. Roberts walked new authors through the basic steps of writing and publishing their first book. In his new book, Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth, Roberts dives deeper into the complexities of publishing wide, mastering marketing, promotion, and diversifying income streams to create a sustainable author business.

Dale L. Roberts is a seasoned authorpreneur and the creator of the popular YouTube channel. For years, he has shared valuable insights, strategies, and the latest news in the self-publishing world through his channel. This extensive experience allows him to convey his knowledge in a way that novices can easily understand. He breaks down complex topics into manageable steps and provides actionable tips they can immediately implement.

Valuable advice
Advanced Self-Publishing for Authors emphasizes that authors do not need to publish one book after another to make a living. Instead, Dale advocates for diversifying revenue streams to safeguard against potential pitfalls. He suggests starting early because “it takes at least two or more years to gain any real traction. Rather than wait for the right time, it’s best to begin working your way toward a diversified author business as soon as possible.”

Roberts explores several income sources to help authorpreneurs grow their business, such as audiobooks, online courses, or affiliate marketing. He also introduces reputable tools that can assist them in this journey. Moreover, he discusses the benefits and challenges associated with these prospects. This empowers his readers to make informed decisions tailored to their unique goals and circumstances.

Advanced Self-Publishing for Authors' rating
Although the tone of Advanced Self-Publishing for Authors is mostly encouraging, Roberts does not shy away from harsh realities. He candidly states, “When breaking into the business of writing and self-publishing, you’re going to find hardships, heartaches, and horse manure.” This honesty is crucial, especially for novices who might not be prepared for the challenges ahead. Many authors quit after publishing one or two books because earning money was far more difficult than they expected. Hence, Roberts’ advice to “temper your expectations with reality” is one any author should heed.

While this book is packed with information, it lacks depth in certain areas. Regardless, I highly recommend this manual to all readers who want to know how to make money as an author beyond just publishing a book. Ultimately, Advanced Self-Publishing for Authors is an excellent guide that equips aspiring authors with the tools and knowledge needed to grow their platform and build a sustainable business. ...more

Sascha Alexander rated a book it was amazing

Advertising for Books by Dale L. Roberts

Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller (Self-Publishing with Dale Book 3)
by Dale L. Roberts (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

A clear and comprehensive guide to running Amazon ad campaigns
With Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts ensures that authors are well-equipped to navigate the world of Amazon advert ...more

Sascha Alexander rated a book it was amazing

Networking for Authors by Dale L. Roberts

Networking for Authors: Strategies to Supercharge Your Writing Career (Self-Publishing with Dale Book 4)
by Dale L. Roberts (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Practical tips and strategies to help authors network effectively
Networking can be daunting. It’s especially terrifying for introverted authors who prefer their solitude. Dale L. Roberts understands and tailors his advice in Networking for Authors: S ...more

Sascha Alexander made a comment on Big Ask For The Backup Superhero

" I haven't read it yet, but will put it on my list for later this year.

Hope, you reach the 50 reviews soon. ...more "

Sascha Alexander rated a book it was amazing

Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller (Self-Publishing with Dale Book 3)
by Dale L. Roberts (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

A clear and comprehensive guide to running Amazon ad campaigns
With Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts ensures that authors are well-equipped to navigate the world of Amazon advert ...more

Sascha Alexander rated a book it was amazing

Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth (Self-Publishing with Dale Book 2)
by Dale L. Roberts (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

An invaluable resource for all authorpreneurs looking to build a sustainable business
Dale L. Roberts’ Self-Publishing with Dale book series equips aspiring authors with the tools and knowledge they need to succeed. In the first book, Dale L. Roberts An invaluable resource for all authorpreneurs looking to build a sustainable business
Dale L. Roberts’ Self-Publishing with Dale book series equips aspiring authors with the tools and knowledge they need to succeed. In the first book, Dale L. Roberts walked new authors through the basic steps of writing and publishing their first book. In his new book, Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth, Roberts dives deeper into the complexities of publishing wide, mastering marketing, promotion, and diversifying income streams to create a sustainable author business.

Dale L. Roberts is a seasoned authorpreneur and the creator of the popular YouTube channel. For years, he has shared valuable insights, strategies, and the latest news in the self-publishing world through his channel. This extensive experience allows him to convey his knowledge in a way that novices can easily understand. He breaks down complex topics into manageable steps and provides actionable tips they can immediately implement.

Valuable advice
Advanced Self-Publishing for Authors emphasizes that authors do not need to publish one book after another to make a living. Instead, Dale advocates for diversifying revenue streams to safeguard against potential pitfalls. He suggests starting early because “it takes at least two or more years to gain any real traction. Rather than wait for the right time, it’s best to begin working your way toward a diversified author business as soon as possible.”

Roberts explores several income sources to help authorpreneurs grow their business, such as audiobooks, online courses, or affiliate marketing. He also introduces reputable tools that can assist them in this journey. Moreover, he discusses the benefits and challenges associated with these prospects. This empowers his readers to make informed decisions tailored to their unique goals and circumstances.

Advanced Self-Publishing for Authors' rating
Although the tone of Advanced Self-Publishing for Authors is mostly encouraging, Roberts does not shy away from harsh realities. He candidly states, “When breaking into the business of writing and self-publishing, you’re going to find hardships, heartaches, and horse manure.” This honesty is crucial, especially for novices who might not be prepared for the challenges ahead. Many authors quit after publishing one or two books because earning money was far more difficult than they expected. Hence, Roberts’ advice to “temper your expectations with reality” is one any author should heed.

While this book is packed with information, it lacks depth in certain areas. Regardless, I highly recommend this manual to all readers who want to know how to make money as an author beyond just publishing a book. Ultimately, Advanced Self-Publishing for Authors is an excellent guide that equips aspiring authors with the tools and knowledge needed to grow their platform and build a sustainable business. ...more

Sascha Alexander rated a book it was amazing

Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age
by Lee Hall (Goodreads Author)

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

A candid and practical guide for writers navigating the digital landscape
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, author Lee Hall offers pragmatic tips and valuable strategies for publishing a book A candid and practical guide for writers navigating the digital landscape
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, author Lee Hall offers pragmatic tips and valuable strategies for publishing a book and blogging. His advice remains timely and effective even though the book is a few years old, as I discovered the guide through his X-Account (formerly Twitter).

Lee’s writing is concise and straightforward. His conversational writing style makes the book engaging and easy to read. He cuts through the fluff to deliver practical advice and shares his successes and failures with honesty and humility.

Key lessons for authors
Hall underscores the value of consistent writing and marketing, but also provides several vital lessons for writers:
1. Every author/blogger starts from zero. He notes, “I’ve always measured my results beside the number from where I started—absolute zero. And compared to zero, my numbers today appear to be quite impressive.”
2. Success, no matter how you define it, is not a guarantee. Hall encourages his readers to focus on personal growth rather than external comparisons. He states, “Success is in the eye of the beholder, and when it comes to writing and blogging, you are only competing against yourself.”
3. Embrace failure and learn from it. He writes, “Some call low numbers failure, but to me, there are no failures in life, just lessons and opportunities. Both go hand in hand when it comes to writing.”
4. Writing is a process, not a coincidence. Lee emphasizes, “The most important thing in writing is to start.”

Minor issues
The book’s wide range of topics makes it feel unfocused. Perhaps dividing the content into separate books—one on writing and blogging, the other on marketing and social media—would have been a better approach.

Some parts of the book are repetitive. Repetition is useful for emphasis, but too much is just redundant. At times, Lee crosses this line.

Rating
Lee Hall’s “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age” is an excellent resource for those who want to write and publish in the digital age. I especially suggest this for beginners who find the many aspects of publishing and book marketing overwhelming. This guide will save you countless hours of research by providing a solid foundation in these areas. However, advanced authors and bloggers will also find valuable insights. ...more

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Preview — Advanced Self-Publishing for Authors by Dale L. Roberts

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Preview — Advertising for Books by Dale L. Roberts

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Preview — Advanced Self-Publishing for Authors by Dale L. Roberts

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