“The Facebook document detailed the many ways in which the corporation uses its stores of behavioral surplus to pinpoint the exact moment at which a young person needs a “confidence boost” and is therefore most vulnerable to a specific configuration of advertising cues and nudges: “By monitoring posts, pictures, interactions, and Internet activity, Facebook can work out when young people feel ‘stressed,’ ‘defeated,’ ‘overwhelmed,’ ‘anxious,’ ‘nervous,’ ‘stupid,’ ‘silly,’ ‘useless,’ and a ‘failure.’”20”
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Shoshana Zuboff,
The Age of Surveillance Capitalism