James > James's Quotes

“He will win whose army is animated by the spirit throughout all its ranks.”
― Sun Tzu

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
― Sun Tzu, The Art of War

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent's fate.”
― Sun Tzu, The Art of War

“Build your opponent a golden bridge to retreat across.”
― Sun Tzu

“who wishes to fight must first count the cost”
― Sun Tzu, The Art of War