Allison Freeland > Allison's Quotes

“Lederhosen Maker Opens First U.S. Store in Cincinnati By THE ASSOCIATED PRESS Wiesnkoenig (pronounced VEE-sehn-koh-neg), the official supplier of lederhosen for the Munich Oktoberfest, opened its first store in the United States on Wednesday, in a brewery in Cincinnati’s Over-the-Rhine neighborhood. Oliver Pfund, a Wiesnkoenig consultant, said, “We want to show people here in the U.S. you can wear the lederhosen with Chuck Taylors, you don’t have to wear the suspenders.” Founded in 2007, Wiesnkoenig has five stores in Germany and sells in department stores there and in Switzerland and Austria. Mr. Pfund said a brewery was a perfect location. He said the company hoped visitors to the brewery would “have an interest in the German culture, as well.”
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