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  • #1
    Richard P. Rumelt
    “I do not know whether meditation and other inward journeys perfect the human soul. But I do know that believing that rays come out of your head and change the physical world, and that by thinking only of success you can become a success, are forms of psychosis and cannot be recommended as approaches to management or strategy.”
    Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

  • #2
    Richard P. Rumelt
    “I would not care to fly in an aircraft designed by people who focused only on an image of a flying airplane and never considered modes of failure. Nevertheless, the doctrine that one can impose one’s visions and desires on the world by the force of thought alone retains a powerful appeal to many people. Its acceptance displaces critical thinking and good strategy.”
    Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters



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