“If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader:
Hello. I am an easy-to-read work on espionage, romance, a celebrity, and/or murder. To readers who do not care for such things, this lettering tells them:
Hello. I am crap.”
―
Paul Collins,
Sixpence House: Lost in a Town of Books