“Toy Story went on to become the top-grossing film of the year and would earn $358 million worldwide. But it wasn’t just the numbers that made us proud; money, after all, is just one measure of a thriving company and usually not the most meaningful one. No, what I found gratifying was what we’d created. Review after review focused on the film’s moving plotline and its rich, three-dimensional characters—only briefly mentioning, almost as an aside, that it had been made on a computer. While there was much innovation that enabled our work, we had not let the technology overwhelm our real purpose: making a great film.”
―
Ed Catmull,
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
