“Ben was rightfully proud of his gimmick, and if he wasn’t always so helpfully skeptical toward my ideas, I may have thought twice about pointing out that saying no is not subtracting. When someone rings the no-bell, it’s because they haven’t added some new activity, which is not the same as taking away an activity from what they were already doing.”
―
Leidy Klotz,
Subtract: The Untapped Science of Less
