“We have pictures, videos, and text, all being used together to create personal expressions that then are appropriated and adapted by others and put back out there for further re-creation. The qualities of variation and tradition are extremely easy to see in this form of digital folklore—some elements are notably conservative and some are notably dynamic.”
―
Lynne S. McNeill,
Folklore Rules: A Fun, Quick, and Useful Introduction to the Field of Academic Folklore Studies
