Will > Will's Quotes

“The single biggest problem in communication is the illusion that it has taken place.”
― George Bernard Shaw

“He who takes offense when no offense is intended is a fool, and he who takes offense when offense is intended is a greater fool.”
― Brigham Young

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
― Steve Jobs