“I’m great at starting, conceiving, and planning things, but once I figure out the design problems, I lose interest. I guess I don’t want to do the hard work that comes after that,” a woman told me. “Maybe you’re a designer,” I answered. “Maybe someone else wouldn’t think the follow-through was such hard work.” I think she stared at me for a full minute without a word. “No one ever said that to me before,” she answered, finally.