Brendan Davis

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Then a method was discovered for separating the ideas—which was to try one to see if it worked, and if it didn’t work, to eliminate it. This method became organized, of course, into science. And it developed very well, so that we are now in the scientific age.
Brendan Davis
A/B testing experimentation
Surely You're Joking, Mr. Feynman!  Adventures of a Curious Character
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