The key difference is the mechanism. In expressive voting theory, voters know that feel-good policies are ineffective. Expressive voters do not embrace dubious or absurd beliefs about the world. They simply care more about how policies sound than how they work. The expressive protectionist thinks: “Sure, protectionism makes Americans poorer. But who cares, as long as I can wave the flag and chant ‘U.S.A.! U.S.A.!’ ” In contrast, rationally irrational voters believe that feel-good policies work. The rationally irrational protectionist genuinely holds that protectionism makes Americans richer.
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