The Emperor of All Maladies: A Biography of Cancer

by Siddhartha Mukherjee

So it proved to be. In Congress, the FTC’s recommendation was diluted and rediluted as it changed hands from hearing to hearing and committee to subcommittee, leading to a denervated and attenuated shadow of the bill’s former self. Entitled the Federal Cigarette Labeling and Advertising Act (FCLAA) of 1965, it changed the FTC’s warning label to Caution: Cigarette smoking may be hazardous to your health. The dire, potent language of the original label—most notably the words cancer, cause, and death—was expunged. To ensure uniformity, state laws were also enfolded into the FCLAA—in effect, ensuring that no stronger warning label could exist in any state in America. The result, as the journalist Elizabeth Drew noted in the Atlantic Monthly, was “an unabashed act to protect private industry from government regulation.” Politicians were far more protective of the narrow interests of tobacco than of the broad interest of public health. Tobacco makers need not have bothered inventing protective filters, Drew wrote drily: Congress had turned out to be “the best filter yet.”