In late 1970, faced with the daily brunt of negative publicity, tobacco makers voluntarily withdrew cigarette advertising from broadcast media (thus nullifying the need for a proportional representation of antitobacco commercials). The last cigarette commercial was broadcast on television on January 1, 1971. At 11:59 p.m., on the first night of the New Year, the Virginia Slims slogan You’ve come a long way, baby flashed momentarily on TV screens, then vanished forever. Talman did not live to see that final advertisement. He had already died in 1968 of lung cancer that had metastasized to his
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