Bad Science: Quacks, Hacks, and Big Pharma Flacks

by Ben Goldacre

this is a dilution of 1 in 1,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000, or, to phrase it in the Society of Homeopaths’ terms, “one part per million million million million million million million million million million.”