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Randomization is another basic concept in clinical trials. We randomly assign patients to the placebo sugar pill group or the homeopathy sugar pill group, because otherwise there is a risk that the doctor or homeopath—consciously or unconsciously—will put patients who they think might do well into the homeopathy group and the no-hopers into the placebo group, thus rigging the results.
Bad Science: Quacks, Hacks, and Big Pharma Flacks
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