More than anything it illustrates how this atomized, overcomplicated view of diet can be used to mislead and oversell. I don’t think it’s melodramatic to speak of people disempowered and paralyzed by confusion, with all the unnecessarily complex and conflicting messages about food. If you’re really worried, you can buy Fruitella Plus, which are nasty, chewy sweets but with added vitamins A, C, E, and calcium. In the last five years, even chocolate companies have jumped on the bandwagon, in the ultimate expression of how nutritionism has perverted and distorted our common sense about food.
