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Herd: How to Change Mass Behaviour by Harnessing Our True Nature, by Mark Earls

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Most of our behaviour is - like the floral cellotaph phenomenon - the result of the influence of other people because we are a super-social species. A herd animal, if you like.
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
by Mark Earls
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