So here’s the deal: 1. Snap judgments are incredibly powerful. 2. Humans do everything they can to support those initial judgments. 3. They happen whether you want your prospects to make a quick judgment or not. 4. One of the ways people support snap judgments is by telling other people. 5. You never know which input is going to generate the first impression that matters. 6. Authentic organizations and people are far more likely to discover that the story they wish to tell is heard and believed and repeated.
