When run properly, a small business will attract prospects, customers (fans), and hyper-responsive customers (true fans) over time. Once you have acquired a sufficient base of each group, there are a number of things you can do to leverage the relationship to grow your business.
Its ironic that he is telling all this nonsense to the very people who would presumably become his followers. Maybe some people enjoy instructions on how to sycophantically lap at his boots, but I don’t; I’m non-conformist like that, lol.
