Think carefully about how you can help people get what they want. If your campaign uplifts others or meets an important need, you’re on the right track. • Create at least three ways your followers can connect with you—examples include a blog with RSS feed, a profile on a social networking site, a newsletter, or a live event. • Communicate in at least two mediums. For example, if you are a writer with a blog, supplement the written posts with an occasional podcast or video message. • Directly ask people to join your army, and then ask them for specific help. • Set a target goal: within the next
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