BE AWARE OF YOUR AUDIENCE Gary Loveman, CEO of the casino company Harrah’s Entertainment, understands that because many employees may see him only once in a year, he needs to be “on” when he is in front of them. Even in momentary interactions, Loveman must convey that employees work in a company led by caring, engaged people they can trust. Even if he is tired or feeling ill, in public appearances Loveman radiates energy and competitive intensity—and this competitive vitality has helped make Harrah’s successful. You are on stage more than you think, and
