Goldsmith, in his work with high-level executives, who mostly have huge egos, has tried to develop coaching techniques that mitigate the natural human tendency to first avoid and then reject any information about our deficiencies. For instance, instead of giving people feedback about what they have done right and wrong in the past, he focuses on “feedforward,” which emphasizes what people need to do to get ready for the subsequent positions and career challenges they will confront. The idea is this: when people focus on what they need to get to the next stage of their careers, they are less
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