Both Reginald Lewis and Keith Ferrazzi understood that the worst that could happen from asking for something would be getting turned down. And if they were turned down, so what? They would not be any worse off than if they had not asked in the first place. If they didn’t ask or if they were refused, they would not receive what they sought, but at least with asking, there was some hope. Some people do believe that worse things could occur: that their bold behavior could offend those exposed to it and they could develop a “bad reputation.” Probably not, and the risk of standing out is well worth
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