Fit ties together the company’s vision, needs, and culture with the candidate’s goals, strengths, and values. “Here is where we are going as a company. Here is how you fit in.” • Family takes into account the broader trauma of changing jobs. “What can we do to make this change as easy as possible for your family?” • Freedom is the autonomy the candidate will have to make his or her own decisions. “I will give you ample freedom to make decisions, and I will not micromanage you.” • Fortune reflects the stability of your company and the overall financial upside. “If you accomplish your
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