Who: The A Method for Hiring

by Geoff Smart

The five areas, which we call the five F’s of selling, are: fit, family, freedom, fortune, and fun. • Fit ties together the company’s vision, needs, and culture with the candidate’s goals, strengths, and values. “Here is where we are going as a company. Here is how you fit in.” • Family takes into account the broader trauma of changing jobs. “What can we do to make this change as easy as possible for your family?” • Freedom is the autonomy the candidate will have to make his or her own decisions. “I will give you ample freedom to make decisions, and I will not micromanage you.” • Fortune reflects the stability of your company and the overall financial upside. “If you accomplish your objectives, you will likely make [compensation amount] over the next five years.” • Fun describes the work environment and personal relationships the candidate will make. “We like to have a lot of fun around here. I think you will find this is a culture you will really enjoy.”