1. How did your performance compare to the previous year’s performance? (For example, this person achieved sales of $2 million and the previous year’s sales were only $150,000.) 2. How did your performance compare to the plan? (For example, this person sold $2 million and the plan was $1.2 million.) 3. How did your performance compare to that of peers? (For example, this person sold $2 million and was ranked first among thirty peers; the next-best performer sold only $750,000.)
