HOW TO SELL A PLAYERS 1. Identify which of the five F’s really matter to the candidate: fit, family, freedom, fortune, or fun. 2. Create and execute a plan to address the relevant F’s during the five waves of selling: during sourcing, during interviews, between offer and acceptance, between acceptance and the first day, and during the first one hundred days on the job. 3. Be persistent. Don’t give up until you have your A Player on board.
