Horror for Newbies

Kent Sheppard
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Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough, by Michael Easter

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Research from Deloitte found that ads embedded with unpredictable rewards increased customer engagement by 40 percent and yielded a sevenfold conversion rate.
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Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
by Michael Easter
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