My experience is something similar on Twitter,” he said. “The first time or two I had a tweet go viral on Twitter, I found that I was starting to view the world through what would make a funny tweet. I would be walking around and thinking, but instead of following a thought into something richer and deeper like I’d normally do, my mind would focus on figuring out what a tweet-sized, funny thing I could produce around that thought that might go viral,” he said. “So Twitter was getting into my brain and how I think, seizing my motivation systems.”
