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Consider brands like Whole Foods, Goop, Black Rifle Coffee Company, and Patagonia. Shopping and displaying the logo is as much a sociopolitical, in-group, near-religious act as it is buying food, supplements, coffee, or an overpriced puffy jacket. Humans have been stamping brands on items for at least five thousand years.
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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