Pride is the emotion we feel when we evaluate ourselves positively. “Pride feels great,” said Tracy, “and as a result of it feeling great, we want more of it. So we’re motivated to go out and seek more achievements or behave in more ways that help us attain pride, which is really just a way of saying we do more of the things that make us feel like we’re getting social status.” But Tracy’s research shows that there are two types of pride. One has a bright side; the other has a dark side.