Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

by Michael Easter

The behaviors we do in rapid succession—from gambling to overeating to overbuying to binge-watching to binge drinking and so much more—are powered by a “scarcity loop.” It has three parts. Opportunity—> Unpredictable Rewards—> Quick Repeatability

Nice premise