Syd Ware

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So the tweak to the basic learning and behavior formula is this: We do a thing. But we’re not sure when we’ll get the rewarding thing or just how rewarding it’ll be. This makes us really, really want the rewarding thing. So we’re likely to keep trying and trying and trying and trying for the rewarding thing.
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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