The researchers explain that information hits a rate of diminishing returns. When we know nothing, adding information helps us make better decisions. But if we continue piling on information, we hit “information overload.” At this tipping point, more information usually leads to worse decisions. The more complex information we deal with, the sooner we hit the tipping point. But as informavores we have no clue when we’ve hit this tipping point. Scarcity brain still craves more information because it evolved in a world where information was scarce and more was better. Psychologists gave a good
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